Poetry is infesting advertising over the past year or so, as if everyone in the entire fucking country “is just gonna looooove the fact our ad has poetry in it!”.
If I wanted to read a poem, I’d buy a fucking poetry book. I don’t give a fuck if you think I’m uncultured I find poetry twee, tedious dross. So how do you reckon that comes across in adverts where your only job is to persuade me to buy something? Yeah that’s correct!! I’m far from interested in how fucking clever you think you are!