EA ditching Origin name with new EA Desktop app as part of ongoing rebranding efforts

https://www.eurogamer.net/articles/2020-09-15-ea-ditching-origin-brand-with-new-ea-desktop-app-as-part-of-ongoing-rebranding-efforts

EA Desktop App. Oh my fucking god how long did that brainstorming session last?

You do know that’s basically what the Origin development team called it when they first started making it, as a place holder?

It’s the equivalent of “hey guys, so, we’re going to rebrand the PlayStation as ‘The Sony Games Console'”.

Imaginations of 2020…

Published by InsanityDaily

I'm a gamer. I'm a coaster. I am happy in general. We're all born by chance and we're all gonna die. That makes me no better or worse than you. Get over that fact and we'll probably get along. I comment on the Google news feed a lot. Oh, and I swear quite a lot.

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